Thanks to our colleagues from PopUp Berlin for this great practical advice on running a Pop-Up:
* What is the unique selling point of your Pop-Up?
* How do you create and maintain authenticity of your Pop-Up?
* Which story does your Pop-Up tell?
* How do you finance your Pop-Up (own ressources, crowd funding, investors)?
* Do you have a budget…
Roger Wade, founder of London BoxPark, is on a mission to help small retailers reclaim the high street. The Boxpark founder is lobbying government to introduce a three-month rate holiday to encourage pop-ups and small firms to fill empty shops.
Read more here:…Continue
Uk is the leading country in the Pop-Up affairs whereas London is the epicenter of this evolution. In the last 1,5 years 3 agencies were established, which support people who want to pop up and present themselves and their ideas in an offline format, e.g. a Pop-Up Shop. PopUp Britain, We are…Continue